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mel@watchmi // Di, 10/13/2009 - 12:10

CD gets personal with APRICO and Axel Springer

Eindhoven September, 11 2009 – APRICO Solutions, provider of the industry leading APRICO video recommendation and targeting technology, today announced an agreement with television technologies provider United Content Distributors BV (UCD). The agreement will see APRICO embedded in UCD’s products and services. The personal TV service from APRICO Solutions and alliance partner Axel Springer Digital TV Guide can be fully appreciated first by consumers using UCD’s own Daily Media, Internet connected, set-top boxes. The APRICO technology, which exploits Axel Springer’s expertise of EPG and Internet guidance services, finds, recommends and targets the full range of video content available. APRICO searches all available sources - from linear broadcast material, to video on demand, Web video and user-appropriate advertising according to explicit user preferences and implicit user behavior. It operates with unparalleled speed to deliver highly targeted content to the user in personal channels and creates a compelling user experience.

The modular solutions offered by the APRICO Solutions and Axel Springer alliance provide UCD with the opportunity to address a wide variety of customer needs and to future proof the solutions they offer. APRICO can be implemented to enhance traditional VoD and EPG services or as a complete solution to source and target content and advertising from the widest range of sources.

“This is the first tangible proof of the changing dynamics of video consumption around the world,” said Hennie Meijndert, CEO of UCD. “Consumers are actively searching out personal content and we need to find the solutions that make it easy for them. APRICO’s recommendation and personalization technology delivers exactly that and provides an easy migration path from legacy systems.”

Jeroen Cappendijk, head of APRICO Solutions said, “UCD is at the forefront in the delivery of advanced set-top box software and solutions that revolutionize the television experience. With the addition of our personal TV service, they now have a solution that creates the best possible user experience and which provides their service provider customers with the means to maximize revenue opportunities.”

Ned Wiley, Managing Director of Axel Springer Digital TV Guide added, “Our watchmi services represent a significant departure from traditional EPG’s. Axel Springer’s vast base of enhanced linear and non-linear program metadata together with the market-proven personalized recommendation technology from our partners APRICO Solutions, have been brought together in a new personal TV experience. The new service takes viewers and advertisers to the next level of video entertainment.”

APRICO will be demonstrating its software for technology providers and device manufacturers, advertisers, service and content providers at this year’s IBC taking place between 10th and 15th September 2009 in Amsterdam. An APRICO equipped Daily Media set-top box will be available for demonstration at the event.

PR Contact for Axel Springer Digital TV Guide:
Ned Wiley, Managing Director
T: +49 30 2000 91927,

About APRICO Solutions

APRICO Solutions is a software company and part of Philips Electronics of the Netherlands. Its patented recommendation and targeting technology enables a personalized TV experience. APRICO is embedded by customers in the broadcast and Internet industries in various television, internet and mobile platforms. APRICO helps TV viewers to enjoy the exploding wealth of linear and non-linear content and offers unmatched simplicity, advanced and intelligent personalization capabilities. APRICO is fuelled by a massive database of EPG and Internet metadata owned by APRICO Solutions’ strategic alliance partner Axel Springer. APRICO enables its customers to offer a compelling TV service that can be monetized through targeted VoD recommendations, highly targeted advertising and increased consumer retention. For more information please visit

About United Content Distributors

United Content Distributors (UCD) is one of the world's leading providers of technologies and services enabling the delivery of digital and richer interactive television experiences.
Enabling television service providers, media producers and content developers to quickly and cost-effectively create interactive media services and products that deliver measurable value and differentiation at local, national and international levels.
UCD offers advanced digital television solutions on disparate networks and on various software platforms, including electronic program guides, video on demand, personal video recorders, interactive shopping, interactive and addressable advertising, games and gaming, a full-featured IPTV solution, and a variety of consumer care and communication applications. The company continually expands its suite of market-leading solutions as new methods of distributing digital media emerge, and partner with network operators in capitalizing on the growth opportunities that lie ahead.
UCD will help you retain your customers and increase your revenues with a wide range of fresh new IPTV service and entertainment offerings. Deployed by operators around the world, these applications help to create a responsive user experience that keeps subscribers loyal and attracts new customers every day. For information on

About Axel Springer Digital TV Guide

Axel Springer Digital TV Guide GmbH (ASDTVG GmbH) provides CE producers and network operators with access to the premium editorial content of Axel Springer. It offers technological solutions - in particular electronic programme guides (EPGs) - for extended navigation and insertion of targeted, personalized advertising through digital content on digital receivers, personal video recorders (PVRs), game consoles, PCs, mobile phones and other terminals and platforms. The company is a 100-percent subsidiary of Axel Springer AG (XETRA: SPR.DE) and cooperates closely with the editorial offices of the Axel Springer programme guides and other global publications. For more information visit:




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