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mel@watchmi // Di, 10/13/2009 - 12:12

APRICO Solutions, Axel Springer and TVBLOB to provide world’s first over-the-top CE device that lets consumers build custom TV channels

World preview at IBC Amsterdam, 11-15 September, APRICO booth 2.C58

September 11, 2009 (Eindhoven/Milan) – APRICO Solutions, a leading provider of video recommendation and targeting technology, today announced a deal with TVBLOB, a next generation TV software and service development company, that will result in the world’s first over-the-top (OTT) CE device enabling consumers to create custom TV channels based around their favorite television programs. This unique personal TV experience is enabled by the integration of the APRICO technology and Axel Springer’s EPG and Internet metadata as well as their editorial guidance and targeted advertising services. The integrated solution will be previewed at IBC in Amsterdam this week and will be available to the public in Q4 2009 on the BLOBbox.

The BLOBbox is one of the first real-world examples of truly “blended” television, as it combines traditional and WebTV content with interactivity normally available only on a PC or mobile device. With the personal TV solution by APRICO and Axel Springer integrated in the BLOBbox, the TV experience for the end user is both familiar and novel: an Electronic Program Guide (EPG) lists available TV channels with program schedules and, upon seeing a favorite program, a click on the remote control triggers the creation of a new “personal” APRICO Channel. The personal TV software immediately searches the Internet, broadcast TV, and VOD (when available) sources for content based around that program and others like it, then combines it all together. The new APRICO Channel immediately appears in the EPG along with the other traditional channels.

“It’s not enough to give consumers access to the Web on TV screens, applications must intelligently combine the strengths of both media”, TVBLOB CEO Fabrizio Caffarelli said. “The biggest challenge that consumers will face as these worlds merge is to find and discover content that is personally interesting - without being overwhelmed by the range of choice. APRICO’s approach cleverly bridges this gap and is able to learn and continually evolve with individual user behavior. It’s true TV intelligence.”

Jeroen Cappendijk, head of APRICO Solutions, added: “We chose to partner with TVBLOB because we recognized that their over-the-top approach and TV ecosystem will help us to expand our TV presence on a new range of OTT CE devices that reach into any geographic market. By integrating our technologies, we aim to help any OEM device manufacturer offer intelligent targeting capabilities that enable a unique attractive user experience that can be monetized through highly targeted VoD and advertising”

“We are delighted to be able to extend the reach of our innovative “watchmi” services with the BLOBbox. The combination of personal channels, unparalleled ease of use, and targeted, personalized and permission-based advertising is a breakthrough in the broadcast and internet entertainment universe”, commented Ned Wiley, Managing Director of Axel Springer Digital TV Guide.

Developed by TVBLOB, the BLOBbox television ecosystem is comprised of a platform, software and backend services, along with a business approach that mirrors the principles of the Web. The company develops and sells software to CE manufacturers aiming to bring-to-market a range of new CE devices that support unprecedented, blended TV experiences. The first BLOBbox model was introduced at CeBIT ’09 and is available for purchase.

The BLOBbox-APRICO integration will be available as a free update first for Italian customers in Q4 2009.

PR Contact Axel Springer Digital TV Guide
Ned Wiley, Managing Director, Axel Springer Digital TV Guide,
T: +49 30 2000 91927, E:

About APRICO Solutions

APRICO Solutions is a software company and part of Philips Electronics of the Netherlands. Its patented recommendation and targeting technology enables a personalized TV experience. APRICO is embedded by customers in the broadcast and Internet industries in various television, internet and mobile platforms. APRICO helps TV viewers to enjoy the exploding wealth of linear and non-linear content and offers unmatched simplicity, advanced and intelligent personalization capabilities. APRICO is fuelled by a massive database of EPG and Internet metadata owned by APRICO Solutions’ strategic alliance partner Axel Springer. APRICO enables its customers to offer a compelling TV service that can be monetized through targeted VoD recommendations, highly targeted advertising and increased consumer retention. For more information please visit:


TVBLOB Srl is a software and service development company with offices in Milan, Italy, Catania, Italy, and Kanagawa, Japan. For more than 5 years, it has been building its rich, TV-centric BLOBbox platform able to deliver next generation “over-the-top” TV services that blend traditional TV with the Internet. The company’s vision is a new television ecosystem based on the principles of the Web. The BLOBbox software enables a new range of CE devices that will provide consumers with a variety of blended TV features suitable to their interests. Any individual or business can participate and realize new television services using standard Web development technologies by downloading a free SDK from the BLOBforge, an open source TV development community. Entrepreneurs have the freedom to create and monetize unique, branded portals for television screens, without intermediation or revenue-sharing. Consumers gain choice, flexibility and true interactivity on television screens. For more information please visit:

About Axel Springer Digital TV Guide

Axel Springer Digital TV Guide GmbH (ASDTVG GmbH) provides CE producers and network operators with access to the premium editorial content of Axel Springer. It offers technological solutions - in particular electronic program guides (EPGs) - for extended navigation and insertion of targeted, personalized advertising through digital content on digital receivers, personal video recorders (PVRs), game consoles, PCs, mobile phones and other terminals and platforms. The company is a 100-percent subsidiary of Axel Springer AG (XETRA: SPR.DE) and cooperates closely with the editorial offices of the Axel Springer program guides and other global publications. For more information visit:




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